Apple music event live coverage
October 16, 2003 - 12:29 PDT   MacMinute is covering Apple's special music event live today, which takes place at 1:00 p.m. ET from the Moscone Center in San Francisco. Apple is expected to debut iTunes for Windows, as well as other iPod enhancements. Click here for up-to-the-minute coverage.

• Event ends
• Jobs thanks all the worker bees
• Now singing - "Angel"
• Mclaughlan now talking about how revolutionary iTunes is
• Sarah Mclaughlan peforming at event - "Fallen"
• Jobs also talking with Dr. Dre and then Mic Jagger
• Jobs is iChatting with Bono of U2
• Talking about artists - REM, Black Eyed Peas, Grateful Dead, Coldplay, Sarah Mclaughlan
• Jobs: "Historic promotion"
• Showing video of Dawn Hudson, President of Pepsi Cola
• Pepsi running huge ad campaign
• Promo kicking off at Super Bowl - Feb. 1
• Just type number under cap into iTunes and get your song
• Caps of soda say "www.iTunes.com"
• All 100 million songs to be given away in 60 days -- Feb. and March
• 300 million bottles of Pepsi - 1 in 3 a winner; free 99 cent song on Mac or PC
• 100 million songs to be given away through partnership with Pepsi
• iTMS "Will be terrific for everyone"
• AOL Music has 16 million visitors every month
• Talking about the Internet hype; most promises came true, benefits for music
• Jon Miller, AOL CEO takes stage
• AOL users only have to enter AOL ID and password; credit card details come from AOL
• Talking about AOL Music - "buy now" button added to every song, which launches iTMS
• Making it easy for 25 million users - iTMS is built into AOL
• Mac users: 30 million song a year rate
• New goal: Apple wants to sell 100 million songs before April 2004
• Jobs: "We are creating the only music market"
• Everyone in attendance gets $20 gift certificate
• Giving away "Hell froze over." posters with iTunes for Windows on it
• New iTunes for Mac and Windows available now at iTunes.com
• Grateful Dead now on iTMS - The only place online to purchase music from the band
• Eagles - "The Very Best of the Eagles" on iTMS before out in stores
• Showing some "featured artists"
• Easy to click "redeem now"; buys Bare Naked Ladies song to show how credit works
• Showing over gift certificates; sending Phil Schiller one
• Showing Robin Williams interviews including one with George Lucas
• Jobs recommends "Charlotte's Web" by E.B. White
• Going over audio books - went to Hillary Clinton's book, which is read by herself
• Showing improved genre pages
• There is only one store -- both versions accessing same servers
• New recommended "essentials" section
• New sorting options for albums - alphabetically, best sellers, and release date (for Mac too)
• Going over general navigation of store
• New exclusive Rolling Stones EP
• Moves on to iTMS; buying Black Eyed Peas song from iPod commercial
• Shared music from Mac to the Windows machine
• Going over features (showing visualizer, equalizer, smart playlists, radio stations, etc)
• Jobs giving demo of iTunes from a Windows PC for first time
• iTMS is "gold standard" for usability rights
• iTMS just like Mac version -- exact same store
• Windows iPod users wanted iTunes
• iTunes - full speed, cd burning, MP3, sharing via Rendezvous - all free
• MusicMatch - Slower until $20 upgrade fee
• Microsoft Windows Media Player - No MP3 support
• Comparing with Microsoft and MusicMatch software
• Runs on Windows Xp and Windows 2K; best jukebox on the platform now
• iTunes for Windows is "probably the best Windows application ever written."
• Jobs: "This is not some baby version of iTunes or the music store... This is the whole thing."
• Looks exactly the same as Mac version
• Jobs: "Thought this feature wouldn't be added until hell froze over." -- iTunes for Windows
• "One more thing..."
• Showing off refined new homepage for iTunes store
• New Celebrity Playlists feature; showing Sting's, Dave Brubeck's
• New "Allowance" feature - for parents letting children buy music, lets them buy but has spending limit
• Sent by e-mail with "redeem now" button
• From $10-$200 in increments of $10
• New gift certificate feature - hit a button, fill out short form
• Perfect round tripping with iPod (knows where you left off)
• One-click book buying
• Showing audiobook store interface; sorted by genre
• 5,000 books available; free previews
• Made multi-year exclusive deal with Audible.com
• Putting them right alongside music
• New Audio Book support
• 200 independent labels signed
• Talking about being selective about quality of music
• 400,000 tracks by end of this month
• Introducing "second generation" store
• iTunes share of legal downloads is 70%
• Talking about neilson ratings
• Over 600,000 songs sold a week -- "and this is Mac-only"
• Over 13 million songs sold through iTMS
• Started with 200,000 songs
• Going through the benefits of iTMS vs. illegal services
• Now discussing iTunes Music Store (iTMS)
• New iPod ad debuting tonight - Rock instead of current Hip Hop
• Thanks Chiat/Day advertising firm
• Showing iPod ads; great reaction
• Up to 20,000 photos on 40GB iPod
• Keeps individual rolls, syncs with iPhoto
• Card reader connects to dock connector
• Photo storage - Belkin accessory
• Up to 670 hours on 40GB iPod
• Microphone/speaker for voice memos
• Voice recording - Belkin accessory - $49
• New features for dockable iPods
• No. 1 in both units and revenues
• iPod market share (last taken July/Aug) was 31%
• 2.5 iPods sold every minute
• One millionth iPod sold last quarter
• Going over third generation iPods
• Photo of Johnny Cash on big screen
• Apple CEO Steve Jobs takes the stage
• Johnny Cash - "In My Life" (Beatles cover) playing
• Event appears to be a little behind schedule; showing the crowd

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