Apple has no plans for Super Bowl ad
January 15, 2004 - 18:32 PST   CNN/Money reports: "Super Bowl XXVIII, for those of you counting, will mark the 20th anniversary of Apple's seminal ad showing a woman breaking a PC screen, which showed what a Super Bowl ad can do for a brand... Incidentally, a spokesman for Apple said the company doesn't have any plans to advertise during the Super Bowl to mark the ad's 20th anniversary, but he did inquire how many ad spots were left." It should be noted, however, that Pepsi has already purchased airtime during the event to announce the Pepsi-Apple iTunes promotion.  [ Email this story ]

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