Apple not happy with Fuse silhouette ads
July 23, 2004 - 09:45 PDT   Apple is threatening to take legal action over new advertisements by upstart music channel Fuse that resemble the silhouette ads for the iPod, The New York Post reports. "Apple lawyers have been calling Fuse and threatening to sue unless the ads -- which went up in outdoor locations in New York City on Monday -- are taken down. Not only do the ads resemble Apple's iPod ads, but they also are quite risque: one depicts a man masturbating, while another shows a woman pole dancing. Apparently, Apple has received numerous calls from iPod users who have expressed outrage over the advertisements, a source said." BrandWeek has yet another Fuse ad showing two people and a "beer bong."  [ Email this story ]

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