HP set to launch major iPod ad campaign
August 27, 2004 - 10:49 PDT   Hewlett-Packard will kick off a new advertising campaign for its version of Apple's iPod during the MTV Video Music Awards on Sunday, Aug. 29. Award-winning music video producer Paul Hunter directed the collection of television spots that will launch the Apple iPod from HP. No other details of the commercials are currently known. In related news, HP said that it would promote its iPod at a slew of most major retailers, including Circuit City, CompUSA, Best Buy, Office Depot, Staples, Radio Shack, Fry's, Amazon.com and Costco. "Clearly Apple has done a great job of making the iPod popular, but we have a wide distribution globally, so it'll really help in driving up the volume," said Vyomesh Joshi, an HP executive vice president.  [ Email this story ]

Today on MacMinute...

MacMinute Final Post
MacMinute update
Clarification from Julie
Upcoming Changes For MacMinute
MacMinute update from the Flack family
Pro Applications Update 2008-01
Burger Shop now available
Adobe Photoshop Lightroom 1.4.1 update posted
MacBook Air Bluetooth Firmware Update 1.0 posted
Deals: Toon Boom Storyboard' 32% off today only
Equinux enhances The Tube 2.6 with new EPG engine
iPresentee releases new add-ons for Keynote
Deals: Cheetah3D 47% off today only
Creaceed ships Morph Age Regular/Pro 4.0
New iPhone cases now available from DLO
Stairways Software releases Keyboard Maestro 3.0
Deals: Sandvox 39% off today only
New Adobe TV Programming comes online
Apple releases numerous updates
Deals: NetShade 48% off today only