Apple unveils U2 iPod
October 26, 2004 - 14:10 PDT   Apple today introduced the iPod U2 Special Edition as part of a partnership between Apple, U2 and Universal Music Group to create "innovative new products together for the new digital music era." The new U2 iPod holds up to 5,000 songs and features a black enclosure with a red Click Wheel and custom engraving of the U2 band member's signatures. Apple also announced that it has "created the online music industry's first-of-its-kind 'Digital Box Set.'" The first digital box set, "The Complete U2," will contain over 400 tracks including all of the band's albums and over 25 rare and unreleased tracks. U2 fans will be able to purchase and download The Complete U2 beginning in late November for US$149, and U2 iPod customers will receive a coupon for $50 off the purchase price. The new 20GB iPod U2 Special Edition is expected to be available in mid-November for a suggested retail price of $349.

"U2 and Apple have a special relationship where they can start to redefine the music business," said Jimmy Iovine, Chairman of UMG's Interscope Geffen A&M Records. "The iPod along with iTunes is the most complete thought that we've seen in music in a very long time."

"We want our audience to have a more intimate online relationship with the band, and Apple can help us do that," said U2 lead singer Bono. "With iPod and iTunes, Apple has created a crossroads of art, commerce and technology which feels good for both musicians and fans."

"iPod and iTunes look like the future to me and it's good for everybody involved in music," said U2 guitarist, The Edge.

"U2 is one of the greatest bands in the world and we are floored to be working with them," said Steve Jobs, Apple's CEO. "We just want to make some innovative products together, and we hope U2 fans will love having their very own special edition iPod."

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