Creative CEO unimpressed with iPod shuffle
January 13, 2005 - 03:54 PST   The industry is abuzz with positive reaction to Apple's newly announced iPod shuffle, the company's low-cost, Flash-based digital music player. In an interview on Channel NewsAsia about its future plans for MP3 players, Creative CEO Sim Wong Hoo says he is not at all impressed by Apple's latest iPod offering. "Actually, to me it's a big let-down: we're expecting a good fight but they're coming out with something that's five generations older," says Hoo. "It's our first generation MuVo One product feature, without display, just have a (shuffle feature). We had that -- that's a four-year-old product.

So I think the whole industry will just laugh at it, because [to] the flash people -- it's worse than the cheapest Chinese player. Even the cheap, cheap Chinese brand today has display and has FM. They don't have this kind of thing, and they expect to come out with a fight; I think it's a non-starter to begin with." [Thanks to MacMinute reader Jimmy Liew for this news tip.]  [ Email this story ]

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