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Report: Mac users more likely to generate Web content
May 3, 2007 - 11:02 PDT
An article in Ars Technica notes that, according to a report from market research firm Forrester, Mac users are "significantly" more likely to generate content for the Web than Dell users. "According to the report, Mac users are significantly more likely than Dell users to fall into the 'Creators' category -- those who publish blogs, Web pages, upload videos, and so on -- with nearly twice as many Mac users (a bit over 20 percent) being 'Creators' than Dell users," notes the story.
"Mac users were also more likely than Dell users to be 'Critics' (those who comment on blogs and otherwise participate in discussion about the content posted by others), 'Collectors' (those who use RSS and bookmarking/tagging services like del.icio.us), and 'Joiners' (the group that uses social networking sites like MySpace and Facebook). The biggest percentage difference came in the 'Spectators' category -- those who merely read blogs, listen to podcasts, watch videos, etc. -- where roughly 55 percent of Mac users fell but only 30 percent or so of Dell users. Only about 35 percent of Mac users were 'Inactives,' or those who are not involved in the ecosystem whatsoever, versus about 55 percent of Dell users."
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